Journal

New Fragrance: Lemon Verbena & Sage

New Fragrance: Lemon Verbena & Sage We’re proud to introduce our newest fragrance: Lemon Verbena & Sage . 011 Lemon Verbena & Sage is an uplifting fragrance featuring the herbaceous yet lemony scent of crushed verbena leaves combined with notes of petitgrain and sage, balanced with the floral aroma of geranium. Top Notes: Crushed Verbena, Petitgrain Middle Notes: Sage, Lemon Peel Base Notes: Geranium, White Musk This zesty, herbaceous fragrance is a fresh take on our bestselling 007 Sea Salt & Thyme - created for those who love a scent that’s clean yet herbaceous. Inspired by the sun-drenched produce markets of Provence, where bunches of lemon verbena leaves spill from wicker baskets and crush under hand, scenting the warm spring air already rich with freshly cut herbs and flowers. “Lemon Verbena & Sage is a bright, uplifting fragrance that blends the familiar freshness of lemon with aromatic green notes and soft herbs. It awakes your senses with zesty verbena, leaves your space feeling revitalised and your mood naturally lifted.” – Kristy, Founder of Maison Blanche Scent Your Entire Home Kitchen: Add brightness with the Hand Wash by the sink - clean, herbal, and zesty. Living Room: Create a clean atmosphere with the Large Candle , ideal for open-plan spaces. Bathroom: Use the Diffuser to subtly infuse the room with long-lasting freshness. Bedroom: Light a Medium Candle during quiet evenings for a peaceful, aromatic calm. Linen: A spritz of Room & Linen Spray on your sheets or towels brings a crisp, revitalised feel. Sharp, clean, and comforting — Lemon Verbena & Sage brings garden-fresh clarity into every corner of your home. Shop the Full Lemon Verbena & Sage Collection

Mar 14

We are ten: Sit down with our Founder & CEO Kristy Payne as she reflects & shares what’s next.

We Are 10 As Maison Blanche turns ten, I’m filled with pride for what this business has become. I’ve grown up alongside it. When I started Maison Blanche at 22, I could never have imagined the journey it would take me on. Running a business is hard. It’s isolating, exhausting, and sometimes heartbreaking. But as I reflect on the past decade, I’m deeply grateful for the highs and for the lows. Each difficult moment taught me resilience and shaped me not just as a business owner, but as a person. From travelling the world to source materials and attend trade shows, to seeing my candles stocked in dream stores and working alongside some of my closest friends, Maison Blanche has given me more than I could have hoped for. To our customers: thank you. It has been an honour to fill your homes with fragrance over the last ten years. I hope we continue to scent your favourite spaces for many more to come. How It All Started Maison Blanche began in November 2012. At the time, I was working a job that gave me terrible anxiety. Lighting a candle each evening became a way to signal it was time to slow down and reset. One night, I left a cheap vanilla candle from IKEA burning in my bedroom while I was in the shower. When I came back, the flame had flared so high it had scorched the wall and burned through the shelf above it. After cleaning up (and throwing away the candle), I started researching candle materials and discovered soy wax. Back then, soy candles were rare. I found a candle supply website, spent $40, and followed a step-by-step blog tutorial to make my first soy candle - vanilla, for my mum and myself. That first batch led to more. Mum asked for extras to give as Christmas gifts. On Christmas Day, my aunt asked me to make more for her friends. That’s when I knew I wanted to start a soy candle business. The Growth From that very first candle, things moved quickly. I reinvested every dollar from those early sales (along with a little help from my mum) into supplies and started making candles every night in my kitchen. They weren’t perfect, and it kept me up at night. But I kept going. I learned a lot in those first few weeks. Much of what I discovered then still shapes how I make candles today. By February, I had picked a name, created a logo, and opened an Etsy store. I made my first sale three days later. For a while, I worked full time by day and poured candles by night, with my mum and a few friends helping to keep up with orders. Nine months in, I left my job to give Maison Blanche everything I had. It grew fast. Within 18 months we were stocked in Sephora, featured in Vogue Living , and preparing to move into our first warehouse. I hired my first employee. It was more than I had imagined, and it just kept going. Meeting my now husband James in 2016 was a huge turning point. He reminded me to celebrate the wins, even the small ones, and stood by me through every low. His belief in me and in this business is a big reason Maison Blanche has reached this milestone. Over the years, Maison Blanche grew in ways I never expected. We moved into larger spaces, welcomed a full team, found customers overseas, refined our branding and eventually launched into Myer nationally. Then COVID hit. For a while, I thought it might be the end. But somehow, candles became one of the few little luxuries people were craving while stuck at home. For months, it was just James, my dad and me in the warehouse, packing orders and figuring out how to make scented hand sanitiser, which turned out to be a hit. When things reopened, we rebuilt. We brought the team back, welcomed old stockists and partnered with new ones, including department stores in Asia and The Iconic here at home. Looking Forward Maison Blanche has no plans of slowing down as we move into our next chapter. This year will bring new fragrances, new products, a new website, in-person events and sales, as well as refreshed branding. We’re also excited to be more transparent, sharing more behind the scenes and showing how each and every product is made by hand by a small team who truly care. Speaking of our team, this year we’re acknowledging that they are our greatest asset. We’re shifting to a four-day work week, with all staff compensated at full pay. Maison Blanche has always been about slowing down and making space for joy, ritual, rest (and fragrance!) and now we’re embedding that into our workplace too. We believe people do their best work when they feel supported, rested and fulfilled. This is our way of making sure our values aren’t just part of our products, but also part of our culture. If the past ten years have taught me anything, it’s to expect the unexpected. So as I look toward the future of Maison Blanche, I’m intentionally leaving space for the brand to evolve naturally with the market and with my own life. I hope to revisit this message ten years from now with new stories and a brand that has continued to grow with purpose. Thank you for all your support. Kristy Payne March 2023

Nov 13

New Fragrance: Fig & Olive Leaf

New Fragrance: Fig & Olive Leaf We are excited to share with you our latest fragrance: Fig & Olive Leaf . 014 Fig & Olive Leaf features a green and earthy scent, combining juicy sun-ripened figs with notes of olive leaf and bergamot, balanced by the warm and woody fragrance of sandalwood. Top Notes: Bergamot and Olive Leaf Middle Notes: Cassis and Green Fig Base Notes: Fir and Sandalwood We have been developing Fig & Olive Leaf for over a year, and we believe it's one of our best fragrances yet. Inspired by long Mediterranean afternoons spent shaded by ancient olive trees, with the aroma of sun-ripened figs carried on the warm breeze, this scent evokes memories of bygone summer holidays. "Fig & Olive Leaf is an elegant, yet playful summer fragrance. It's not your usual sweet fruity fragrance; it has real depth to its profile. It's a delightful scent for my home, and sometimes I even wear it as a perfume... I can't get enough." – Kristy, Founder of Maison Blanche Scent Your Entire Home Bathroom: Fig & Olive Leaf Diffuser for a no-maintenance fragrance lasting up to 4 months. Bedroom: Light a Medium Fig & Olive Leaf Candle on your bedside table to elevate your mood during morning coffee in bed. Kitchen: Fig & Olive Leaf Hand Wash is perfect by the sink to encourage hand washing throughout the day. Living Room: Entertain or relax on the couch with a Large Fig & Olive Leaf Candle . Outdoor: Light a triple-wicked Deluxe Fig & Olive Leaf Candle to set the atmosphere for an alfresco evening outside. Body: Use the Fig & Olive Leaf Body Bar in the shower to wake up in the mornings. Linen: A few spritzes of Fig & Olive Leaf Room Spray on towels, soft furnishings, and linens will keep them smelling fresh for longer. Dreaming of a summer holiday? Let our newly launched signature fragrance take you on a trip to the Mediterranean. Shop the Full Fig & Olive Leaf Collection

Jul 27

New Fragrance: Espresso & Almond

New Fragrance: Espresso & Almond We are excited to share with you our latest fragrance: Espresso & Almond . 013 Espresso & Almond features the unmistakable aroma of dark roasted coffee beans infused with decadent notes of sweet almond, buttercream and cacao. A familiar, comforting fragrance that is both invigorating and warm. Top Notes: Buttercream & Almond Middle Notes: Coffee Bean & Malt Base Notes: Vanilla Bean & Cacao Espresso & Almond has a long history with Maison Blanche. Originally launched as Fresh Coffee in our very first collection back in 2013, and discontinued in 2018, the same beloved fragrance is now back with a new look and name. Evolution of Espresso & Almond Scent Your Entire Home Bathroom: Espresso & Almond Diffuser offers four months of maintenance-free fragrance. Bedroom: Light a Medium Espresso & Almond Candle to enhance slow mornings in bed. Kitchen: Place the Espresso & Almond Hand Duo by the sink to encourage mindful moments throughout the day. Living Room: Relax or entertain around a Large Candle that fills the space with familiar warmth. Outdoor: Set the mood for alfresco evenings with a triple-wicked Deluxe Candle . Body: Use the Body Bar in your morning shower for an energising start. Linen: A few spritzes of Room & Linen Spray will keep soft furnishings fresh and inviting. Missing your Baristia? Bring café comfort into your home with our newly relaunched signature scent. Shop the Full Espresso & Almond Collection

May 30

The "Triple Scented" Marketing Myth

The "Triple Scented" Marketing Myth If you've ever bought a candle, you've probably come across the term “triple scented.” It sounds impressive, but what does it actually mean? At Maison Blanche, we believe this term is misleading. It suggests that a candle has been made with three times the fragrance of a standard candle. But from a formulation and safety standpoint, that simply is not possible. How Candle Fragrance Really Works All wax types, including soy, have a maximum amount of fragrance they can safely hold. This is called the fragrance load . For soy wax, that maximum is typically around 8 percent . If a candle maker tried to triple that amount (to 24 percent), the wax would no longer burn properly. It would tunnel, smoke, or in some cases, become a fire risk. Overloading a candle with fragrance can make it unstable and unusable. So when a company markets a soy candle as “triple scented,” they are likely just using the full 8 percent fragrance load - the same as any well-made candle. Why the Term Persists The phrase “triple scented” has no regulated meaning in the industry. It is not backed by science or standards. It was created as a marketing tool to suggest the candle is more highly scented than others, when in reality, it often just means properly scented. If “triple scented” were true, it would imply that: Other candle brands use only 2.6 percent fragrance (which would be weak and barely noticeable) Or that additives are being used to force more fragrance into the wax And yes, some companies do add chemicals to increase the fragrance saturation. But this only raises the fragrance load by a few percent - not enough to justify the “triple scented” claim. These additives often come at a cost: more smoke, reduced burn time, and the introduction of unnecessary toxins. What Maison Blanche Stands For At Maison Blanche, we do not use gimmicks. Our candles are made with 100 percent soy and scented to the optimal level. No more, no less. This ensures a strong fragrance throw, a clean burn, and a candle that performs exactly as it should. No inflated claims. No marketing spin. Just properly crafted, beautifully scented candles. Originally published in 2014. Updated May 2025

May 17

Why Choose Soy Wax?

Why Choose Soy Wax What your candle is made from matters. When selecting a candle, fragrance, style and price often take centre stage. But the type of wax used is just as important. Since candles are made mostly of wax, understanding the difference between wax types can help you make a better-informed decision. Below, we compare common wax types and explain why Maison Blanche has always chosen soy. And why we continue to lead with it today. Common Candle Waxes and Their Origins Paraffin Wax Made from the residue of crude oil refining. Paraffin is a petroleum by-product, non-renewable, and commonly used due to its low cost. Soy Wax Derived from soybeans. It is natural, biodegradable, renewable and widely produced in the USA. Beeswax Produced by bees and harvested as a by-product of honey collection. While clean-burning and renewable, it is not vegan. Palm Wax Made from palm oil, a renewable but highly controversial crop. Its cultivation often contributes to deforestation and habitat destruction. Coconut Wax Extracted from the meat of coconuts. Often blended with other waxes, but when used in pure form, it is biodegradable and renewable. Most coconut wax comes from the Philippines. Environmental and Health Considerations Paraffin Wax As a petroleum derivative, paraffin contributes to environmental harm through oil extraction and processing. When burned, it may release volatile organic compounds (VOCs), some of which have been linked to poor air quality. Soy Wax Soy is plant-based and biodegradable. It burns cleanly with less soot. However, like any crop, soybean farming depends on responsible agricultural practices. Beeswax A clean and natural option. But unsustainable beekeeping can negatively affect bee populations. Palm Wax Despite being renewable, the palm industry is a leading cause of deforestation, threatening biodiversity and contributing to carbon emissions. Coconut Wax More sustainable than palm, but environmental impact varies depending on how it is grown and transported. Performance and Value Burn Time Soy wax has a lower melting point, allowing it to burn slowly and evenly. This extends the life of each candle and offers better value over time. Scent Throw Paraffin wax is often considered the strongest for scent throw, especially when hot. However, soy wax performs exceptionally well, offering a consistent and balanced fragrance experience with both cold and hot throw. Cleanliness Soy wax burns cleaner, reducing soot buildup on walls, ceilings and candle vessels. It also minimises indoor air pollution, creating a more refined burn experience. Ease of Cleanup Spilled soy wax is easy to clean. It requires only warm water and soap, unlike harder waxes that can be more difficult to remove. Value Paraffin wax is inexpensive for manufacturers and often sold at a lower retail price. It is also increasingly labelled as “mineral wax” to sound more natural, though it remains a petroleum by-product. This rebranding has even found its way into high-end candles sold at premium prices. While paraffin may seem more affordable upfront, it is not the best value. Soy wax burns longer, cleaner and more efficiently. Over time, the cost difference is minimal, but the quality, performance and environmental benefits of soy are significantly greater. Why Maison Blanche Chooses Soy Wax At Maison Blanche, we have always chosen ingredients with intention. When we began making candles in 2011, we selected pure soy wax for its clean burn, natural origin and superior performance. Over the years, through extensive in-house testing and manufacturing advances, we have refined that choice even further. Today, we use a wax blend exclusive to Maison Blanche. A combination of soy and coconut wax. This custom blend allows for an even smoother burn, enhanced fragrance throw and a more stable finish. It is also produced by suppliers who follow better-managed environmental practices, aligning with our sustainability goals. Our wax is not a trend. It is a standard. One we have upheld and elevated since day one. In Summary Not all candles are created equal. The wax used matters. Not just for performance, but for your health, your home and the planet. At Maison Blanche, we have invested over a decade refining our wax to deliver the cleanest, most consistent burn possible. When you choose one of our candles, you are choosing quality, integrity and fragrance that truly fills the room.

Mar 18

New Fragrance: Peach & Elderflower

New Fragrance: Peach & Elderflower We are excited to share with you our latest fragrance: Peach & Elderflower. 012 Peach & Elderflower is a bright summer fragrance combining the mouth-watering scent of peaches with soft floral notes of elderflower and violet, finished with the comforting aroma of tonka bean. Top Notes: Elderflower & Violet Middle Notes: Peach & Strawberry Base Notes: Tonka Bean & Musk It’s been over 3 years since we have introduced a new fragrance to our signature collection, so you know this one must be special. We have been working hard to develop this fragrance since April 2019, and our founder, Kristy has been burning this final blend in her home for 6 months, and has fallen completely in love with it. "Peach & Elderflower has become my homes signature sent. It has the perfect blend of fruit & vanilla to create a happy & cozy feeling in my home - without being overpoweringly sweet or having a fake vanilla scent; It’s really a sophisticated take on the well-known scent of peach." – Kristy, Founder of Maison Blanche Inspired by the start of Swedish summer spent lakeside surrounded by nature with the sweet smell of wild elderflower wafting by in the afternoon breeze. The unmistakable aroma of ripe and mouth-watering peaches are the real hero of this fragrance, and is an instant mood elevator. Scent Your Entire Home Bathroom: Peach & Elderflower Diffuser for no maintenance fragrance for 4 month. Bedroom: Light a Medium Peach & Elderflower Candle on your bedside table to elevate your mood before bed. Kitchen: Peach & Elderflower Hand Duo is perfect for by the sink to encourage hand washing throughout the day Living Room: Entertain around a Peach & Elderflower Large Candle Outdoor: Light a triple wicked Peach & Elderflower Deluxe Candle to set the atmosphere for an alfresco evening outside Body: Using the Peach & Elderflower Body Bar gives you a subtle yet lasting scent to your skin Linen: A few sprits of Peach & Elderflower Room Spray on towels, soft furnishings & linens will keep them smelling fresh for longer Shop the Full Peach & Elderflower Collection

Oct 21

Choosing the Right Candle Size for Your Space

Choosing the Right Candle Size for Your Space How to match fragrance strength with room size, so your space always feels balanced. At Maison Blanche, fragrance is more than scent. It defines the atmosphere of a space and becomes part of its identity. Selecting the right candle size is essential to ensure your chosen fragrance performs as intended. Each candle size is designed to deliver a specific level of fragrance. When matched correctly to the size and function of a room, it creates a balanced and immersive experience. Too small, and the fragrance may not carry. Too large, and it can overwhelm the space. This is a part of candle burning often overlooked, which means many customers do not get to experience their candle to its full potential. The guide below will help you choose the correct Maison Blanche candle to complement your home and enhance your space. Measuring a Candle's Scent Every Maison Blanche candle is designed to perform in two ways: Cold throw is the subtle fragrance released when the candle is unlit. Hot throw is the strength of fragrance released while the candle is burning. Both are important. Cold throw gently scents a space when at rest. Hot throw defines the atmosphere when the candle is lit. The size of the candle, the amount of wax and the number of wicks all influence how much fragrance is released into the room. Small Candle Approx. 15 hours burn time Our smallest candle is designed for intimate, enclosed areas. While compact, it delivers a soft cold throw and gentle fragrance when lit. Best for: Powder Rooms Walk-in Wardrobes Desks or Reading Nooks Explore Small Candles Medium Candle Approx. 40 hours burn time This versatile size is ideal for smaller rooms where you want a consistent background scent. With the lid off, it gently scents the space even when unlit. Best for: Bathrooms Bedrooms Laundry rooms Home Offices Explore Medium Candles Large Candle Approx. 80 hours burn time Our most popular size, suitable for medium to large rooms. It offers a strong hot throw with excellent coverage and depth of fragrance. Best for: Living Rooms Dining Spaces Primary Bedrooms Kitchens Explore Large Candles Deluxe Candle Approx. 140 hours burn time, triple wick Designed for open spaces and high ceilings. The triple wick ensures an even burn and expansive hot throw that can carry through larger areas with ease. Best for: Open-plan Living Areas Living Rooms Homes with tall ceilings Alfresco Areas Explore Deluxe Candles

Sep 17

Best Sellers: Your Guide to Maison Blanche Favourites

Best Sellers: Your Guide to Maison Blanche Favourites Our most loved scents and products, chosen by you. Whether you're new to Maison Blanche or looking to try something new, this guide highlights our top-selling fragrances and formats. From candles to body care to room fragrance, these are the products our customers keep coming back for. Fragrance Spotlight 007 Sea Salt & Thyme A clean, refined blend of coastal air and aromatic herbs. This fragrance performs beautifully in every format and suits almost any room. Explore Sea Salt & Thyme 008 Peony & Peppercorn A modern floral with a soft spiced edge. Sophisticated and balanced, this fragrance is especially loved in our large candle and body products. Explore Peony & Peppercorn Customer Favourites: Candles 008 Peony & Peppercorn – Large Candle A top-selling fragrance in our most versatile size. Designed for medium to large rooms with a strong scent throw and long burn time. 007 Sea Salt & Thyme – Deluxe Candle Our bestselling fragrance in the largest format. The triple wick and long burn time make it ideal for open-plan living spaces and high-ceiling homes. 005 Vanilla & Cacao – Small Candle Soft, comforting, and rich. A true crowd favourite in our most compact size, perfect for bathrooms and bedside tables. Explore All Candles Customer Favourites: Body Care 003 Cucumber & Mint – Hand Wash & Lotion Crisp and clean. This duo is loved for its refreshing scent and gentle formulation, perfect for everyday use in kitchens and bathrooms. 008 Peony & Peppercorn – Hand Lotion Elegant and feminine with soft floral warmth. A customer favourite for gifting or everyday luxury. 012 Peach & Elderflower – Body Bar A juicy, floral blend with a soft lather and fresh finish. Beautifully balanced and uplifting. Explore Body Care Customer Favourites: Room Fragrance 002 Paperwhite & Clementine – Diffuser A soft floral base with a citrus edge. Subtle and long-lasting. Ideal for hallways, wardrobes, or guest rooms. 007 Sea Salt & Thyme – Room Spray Loved for its fresh and immediate impact. Often used in living spaces, bathrooms, and linen cupboards. 014 Fig & Olive Leaf – Diffuser Refill Earthy and green with a subtle fruitiness. A sophisticated scent now available as a convenient refill, to top up your diffusers. Explore Room Fragrance

Journal

A Curated Space for Fragrance Lovers

New Fragrance: Lemon Verbena & Sage

We are ten: Sit down with our Founder & CEO Kristy Payne as she reflects & shares what’s next.

New Fragrance: Fig & Olive Leaf

New Fragrance: Espresso & Almond

The "Triple Scented" Marketing Myth

Why Choose Soy Wax?

New Fragrance: Peach & Elderflower

Choosing the Right Candle Size for Your Space

Best Sellers: Your Guide to Maison Blanche Favourites

Complimentary Shipping

Handcrafted In Sydney

Samples Included

Terms & Conditions

Privacy Policy

Maison Blanche – Privacy Policy

1. What Personal Information We Collect

2. How We Collect Personal Information

3. Why We Collect Your Personal Information

4. Disclosure of Personal Information

5. Storage and Security

6. Cookies and Analytics

7. Access, Correction & Deletion

8. Email Marketing

9. Overseas Disclosure

10. Changes to This Policy

11. Contact Us