I'm sure you've heard the term 'Triple scented' when buying candles online and in store. Many brands use this term to describe their products fragrance, by what does it really mean?
We believe the term ‘Triple scented’ is very misleading, in that it suggests a greater amount of fragrance has been blended into the product. This is not true at all.
Each type of wax has a maximum amount of fragrance that can be added before the wax before it reaches saturation point and is unable to hold any more fragrance. If you add more to this amount, it will be detrimental to the candle's burning experience. A soy wax candle that is "fully scented" would have around 6% fragrance. With this in mind, a company claiming to be "triple scented" would have to add 18% fragrance (6% x 3 = 18%), which in turn would make the candle unburnable.
A ‘triple scented’ candle is most likely is a ‘fully scented’ candle. Not to suggest that some companies use less than the maximum 6% fragrance for soy candles, but the consumer expectation is that a luxury scented candle has the strongest scent throw possible. So for ‘triple scented’ to be a legitimate thing, the company is suggesting that their competitors or other candles not marked ‘triple scented’ in their own range, use only 2% fragrance (6% ÷ 3 = 2%). This is most likely untrue.
Another thing to mention, if a company claims their candle is triple scented there is a very high chance it is not 100% soy. When mixing other types of wax (such as the petroleum by product paraffin) or other chemical additives into soy, the amount of scent the candle can hold is slightly increased. These candles can be labeled as so even if it contains a lot of other nasty things! Another misleading technique used by well-known candle brands in Australia.
Is triple scented misleading or a clever marketing technique? You decide! But you can always trust Maison Blanche's candles to be "fully scented" 100% soy wax - a perfect burning candle with a great scent throw. Shop now >
Triple scentedBy: joanne reid on 28 October 2018A candid and interesting read! There are most certainly dodgy candle makers out there, hiding behind words such as 'clean burning', 'natural fragrances' etc. It is annoying as a consumer and just a little research allows you to discover all sorts of things. The notion of triple scented is actually dangerous if people were to 'triple scent' their candle, as each fragrance oil has its flash point, or the point where it evaporates. This may or may not occur with fire! Perhaps we should take them as simply using the wrong words and meaning 'triple wicked'!! LOL Thank you