Journal NEWS NEW LOOK // MAISON BLANCHE

> 19 February 2018

The day is here! Finally, after over a year in the making, the launch of our new collection showcasing 10 new wonderful scents and an extended product line to include; Hand Wash and Lotion, Diffusers and our wonderfully luxurious Deluxe Candle.

The new range of products came about through refining and maturing the brand to make it more sophisticated and luxurious. The new look is future proof, having a timeless appeal due to its minimalism and monochrome style, creating home fragrance as a styling centre piece.

The new fragrances were created through a series of difficult decisions resulting in an exciting new home fragrance experience. Each room of the home was taken into consideration when creating the fragrances to ensure home fragrance could be utilised to its fullest. With the expanded range and the new scents there is a signature home fragrance for everyone.

TIME LINE:

All good things take time, the new look Maison Blanche took over a year to perfect with many steps along the way. The finished products made it well worth the wait! See the timeline we put together for the detailed steps in finding the perfect style to create the new fragrances, products and packaging.

Interview with the Founder:

What made you decide to create a new collection?

As the timeline said, Le Comité Interprofessional du cin de Champagne (CIVC) a committee from the Champagne region in France contacted us due to the trademark surrounding ‘Champagne’ which we used in our 009 STRAWBERRIES & CHAMPAGNE Candles. This along with the realisation that there were gaps in the collection, lead us on the journey to change fragrances and expand the collection of home fragrance to include a wider range of products with the whole home in mind.

How did you decide on the new style of the brand?

The choice was easy; it was already my own personal style. It is simple, timeless, minimalistic and monochrome. I could see it fitting in on a variety of different stores shelves along with in customers’ homes.

Did you have any inspo for the new look?

Instagram was a major component in finding the perfect style, I love seeing how people incorporate minimalistic styling in their real homes. @designwash a Finnish instagrammer and designers account was so beautiful I loved her style, it was definitely some of my inspiration.

What is your favourite new scent?

Through the design process and while creating the collection I really fought hard to get 002 PAPERWHITE & CLEMENTINE. But once I start working with fragrances I like more unique scents that stand out so at the moment I’m loving 001 COTTON & CHAMOMILE

Is there an old collection scent that you will miss?

I really loved burning 007 FRESH COFFEE throughout the day in my living room, so I’ll probably miss it the most

Are you worried about your customers losing their old favourites?

Originally yes because we have a committed and loyal customer base that have their favourite signature scents. However, as we started to develop the fragrances we saw the quality of the fragrance and the way they layer we kept in mind creating fragrances that would give a large range. Throughout that process we became sure that everyone will be able to find a new favourite scent.

Is there a product in the new line you're most looking forward to the customers using?

We saw a gap in the market for stylish pen lighters, as an avid candle user I find that it’s a really good product. We considered how to make it with the least plastic on it, it is re-usable and re-fillable. So that’s what I’m looking forward to people getting to use.

Do you have any concerns about the new collection?

No, other than people missing their old favourite fragrances. I really think that we’ve nailed the new aesthetic and functionality.