The day is here! After over a year in the making, we're proud to launch our new collection — showcasing 10 new fragrances and an expanded product line including Hand Wash & Lotion, Diffusers, and our luxurious Deluxe Candle.
The new range came from a desire to refine and mature the brand — to become more sophisticated, more luxurious. Its minimal, monochrome aesthetic is timeless and versatile, designed to make each Maison Blanche product a centrepiece in your space.
Every fragrance in the collection was carefully considered with different rooms of the home in mind. The expanded range now offers a signature scent for everyone — and every space.
All good things take time. The new look Maison Blanche took over a year to perfect, with many thoughtful steps along the way. See the full timeline below — from initial concept to final packaging.
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The CIVC (Comité Interprofessionnel du Vin de Champagne) reached out regarding our use of "Champagne" in 009 Strawberries & Champagne. That, along with noticing gaps in our offering, inspired a full redesign — a fresh collection with new products and a whole-home fragrance philosophy.
It reflects my personal taste — simple, timeless, minimal, and monochrome. I wanted our products to look at home in anyone's space, and on any store shelf.
Instagram was hugely helpful. I love seeing how people use minimal styling in real homes. A favourite account of mine is @designwash — her style helped inspire this collection’s tone.
I pushed hard for 002 Paperwhite & Clementine to be included — but right now I’m especially loving 001 Cotton & Chamomile for its unique, calming profile.
007 Fresh Coffee. I used to burn it in my living room all the time — I’ll definitely miss that one.
At first, yes. Our customers are incredibly loyal. But the more we developed the new fragrances — each carefully layered and thoughtfully chosen — the more confident we became. There’s something for everyone in this new lineup.
The new pen lighter. As a candle user, it was something I really wanted to improve. Ours is stylish, reusable, and refillable — with minimal plastic. I think our customers will love it.
Just the nostalgia some may feel for discontinued fragrances. But overall, I truly believe we’ve nailed both the aesthetic and the functionality of this new era.
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Check out the full range of new fragrances and products — now live.
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